About FORMA

FORMA™ is an eclectic multi-brand boutique located in beautiful Hermosa Beach, CA. 

FORMA™ represents all forms of design and lifestyle-related goods such as apparel, fine jewelry, apothecary, home décor, ceramics, art & antiques sourced from magical places like Brazil, Greece, Italy, Morocco, Nepal, Peru, Spain, Turkey and many more!

Almost each item in our collection carries a cultural history of the community from which it originates. We share the stories behind every work with you to celebrate and preserve these traditional crafts supporting artisans, designers, small businesses, and vintage dealers around the world. 

FORMA™ is in constant conversation with our creative-minded community, and we take pride in our connection with individuals who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. 

Our customers are creative people, who want to be and look like themselves. They have a sense of adventure about what they wear, and take a thoughtful, personal approach to interior décor and the harmony of home. Although personal style is important to them, they’re not governed by trends. We listen to our customers and look to our community for inspiration and feedback – the intention is to exceed their every expectation, in unexpected ways. 

We believe you and your home should share your story and values - exceptional products, unique origins, and ethical sourcing.